Auwas (our) Destination Management
In 2013 the Norfolk Island Government and Industry endorsed the Norfolk Island Tourism Strategic Plan 2013-2023, as a plan to guide direction, rebuild success and establish sustainability in the Norfolk Island Tourism Industry.
The Strategic Plan provides the framework for which operational strategies and plans are developed within the NIGTB. Within the plan the NIGTB provides a two year Action Plan based on priorities. Download NIGTB Action Plan 2013-2015.
The Destination Management function requires input and feedback from all stakeholders;
Strategic Plan Development:
The NIGTB is responsible for the resourcing, development and reporting of the Norfolk Island Tourism Strategic Plan. The Plan is scheduled to be reviewed every 24 months (currently on hold) and this process will include a review of performance as well as the key components, including the Vision, the Strategic Themes and The Guiding Principles. Feedback can be provided through the NIGTB Advisory Board membership or direct to the General Manager of the NIGTB.
The NIGTB provides for research and development of government policy affecting Tourism, where required. The role also includes submissions for various reviews, such as Joint Standing Committee on the National Capital and External Territories. (download April 2014 submission). Stakeholders are encouraged to provide policy feedback through their Industry representative bodies or the the NIGTB Advisory Board membership.
Industry Product Development :
The NIGTB works with industry on development initiatives on a constant basis, this work is currently focused on various Niche market opportunities, online and international distribution channels line and relationship development with Tourism Australia. If stakeholder feedback, enquires and submissions can be provided through the NIGTB Advisory Board membership
Stakeholder relationships are key to the success of Norfolk Island Tourism. The NIGTB, through the portfolios of the NIGTB Advisory Board membership , provide a line of communication to all stakeholders to engage in enquiries, feedback and co-operative tourism programs. Stakeholders are encouraged to also work with the island tourism representative bodies such as The Accommodation and Tourism Association (ATA) and the Norfolk Island Chamber of Commerce (NICOC).
Industry Capacity Development:
Capacity building and sector development is provided by for in conjunction with identified stakeholder requirements or in co-operation programs with the island tourism representative bodies. Programs that have been provided include Customer Service Training, Social Media Training, promotion of industry information sources (ie. Australian Tourism Data Warehouse online toolkit) and industry updates.
The distribution of Tourism Statistics has previously included publication on the NIGTB Industry Newsletters and the Administration of Norfolk Island NIA website. Publication of the Statistics is now available on this website portal. Visitor Statistics are currently produced on a monthly basis, for the month previous. Historical data, visitor survey data and specific trend data is also available. Statistics
The NIGTB is available for advice to stakeholders on market information, industry structures, forecasts, for both the development of new, and current, business opportunities. Information can be found via this website or one on one meetings can be arranged direct with the General Manager of the NIGTB.
August 2015 - Advice regarding advertising of Hire Cars
Norfolk Island Tourism has received instruction from the Norfolk Island Police and the Registrar of Motor Vehicles that certain operators on Island are in breach of the Fair Trading Act 1995. This breach of practise is in relation to contracts and dealings between accommodation properties and travel agencies in relation to rental car inclusions and additional daily charges of insurance or the like.
Special Event Development:
The NIGTB promotes the development of major events through The NIGTB Events Funding Policy, which has been developed so that NIGTB can equitably, efficiently and objectively manage requests for financial assistance from event organisers to a point whereby the event is not heavily reliant on these funds and is self supporting in its operation.